I’d tried dating apps during the very ‘off’ period of my aforementioned romantic entanglement.
Then I’d been very blonde, and had been pleasantly surprised by my success on it in terms of messages and dates. It was time to put his ‘blondes are better’ theory to the ultimate test.
"A guy asked me if I was part white, and I was like, ' No,' and he was like, ' Oh, I thought you were,'" she says. By simply swiping left or right on a certain profile without a lot of context besides looks (and let's be honest, how many people are reading profiles? African-American investment banker Justin*, 44, hardly deals with these kind of questions or comments from women, suggesting that this is a male-oriented issue. "I do have a high attraction to white women, so I'm not really asking them where they're from," he says.
"But they're also not asking me, ' Oh are you African?
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But, as a former natural blonde, I’ve never paid that much attention to all that.That test was to take place on Tinder, the behemoth of dating apps. It was reflected precisely in the number of total matches I received over the three day period.To make this experiment as fair as possible, I set up the following ground rules: 1) I would spend three days using photos of me as each hair colour 2) I would start a completely new profile each time, so my prior use of Tinder before the experiment wouldn’t affect results 3) To get a fair sample, I would swipe right 200 times for each in the same location 4) I wouldn’t message my matches first as I wanted to measure matches vs actual people talking to me And once those were decided, I was ready to get swipe-happy. I had 101 matches, meaning just over half of the men I swiped on swiped on me too.segment revealed that, according to data from the dating site Ok Cupid, 82 percent of non-black men on the site have some bias against black women, and of the men on the site, Asian men receive the fewest messages. "Dating is one narrow slice of people's lives, which is informed by racial bias or preference.There's no way to change the way race works in dating without changing how it works everywhere. "Emma Tessler, the chief operating officer and executive matchmaker of the Dating Ring, found similar results with her online service.